China is now one of Starbucks’s major revenue drivers at a time when other foreign companies are complaining about the country’s business environment.
Yum Brands, the owner of Taco Bell and Pizza Hut, spun off its China unit, in part, because of concerns over its ability to grow there. Others, like McDonald’s and Coca-Cola, have also been pulling back from China.
But while other companies have run up against barriers, Starbucks has managed to invest heavily. It pays higher wages than many competitors, and has offered housing allowances and health care benefits.
The company’s efforts have meant the ability to build trust in China.
On Wednesday, that was evidenced by the scores of people waiting to get in.